The Neon Ledger
A fictional Los Angeles publication built from city observation, noir atmosphere, classifieds, imagined notices, character sketches, and slow-burn editorial world-building.
It shows how I like to build projects with internal logic, mood, and continuity rather than treating ideas as one-off concepts.
- Editorial concept design
- Tone development
- Publication structure
- World-building systems
- Visual direction
- AI-assisted creative workflow